MEANS OF MAKING: SDSU OPEN STUDIOS
Event Branding, Illustration
For this project I was tasked with creating event branding for SDSU Open Studios 2024. The event specifically honored SDSU grad students' work who requested branding that reflected a more serious tone. However, the event would be held during Explore SDSU and needed to grab the attention of prospective students touring campus. Final deliverables included a poster, postcards, and a social media graphic.
PROCESS:
After touring all the art buildings and spaces at SDSU I noticed that all the spaces, regardless of discipline using them to create, had tables. Tables were the means of making all the incredibly different pieces that would be shown in the open studio. I used color, style, and layout to balance appealing to a more serious grad audience and a more playful public audience. Final deliverables included a poster, postcards, and social media graphics.
FINAL APPLICATION:
