HOLLISTIC EDUCATION
Event Branding
For this project I developed the print materials for a hypothetical social awareness campaign. I chose to center my campaign on holistic education advocacy. The campaign would target parents, PTA members, and school educators K-12 to approach school higher ups to change their school's curriculum to honor a more holistic education. For this project I designed a poster, brochure, sticker, and t-shirt that would be distributed at an event.
PROCESS:
Through many iterations, I decided to go a colorful and image approach. I thought images would allow audiences to personally connect to the students in their life. I also used images of ages K-12 to illustrate how holistic education can impact a student at any age. For the additional collateral I utilized the primary color palate seen in the poster as well as the imaging style to further establish the brand and its values.
FINAL APPLICATION:
Inside Spread
Outside Spread
Cover
Back Cover
Additional Collateral: Sticker
