DESIGN BRIEF:
The goal of this book was to learn and practice fundamental principles of design and typography. I used scale, axis, color, and image to create dynamic layouts. Each page was designed to advertise the New York Poster House Museum. We were given the same paragraph and phrases to include in each layout but were allowed to add callouts and other phrases according to research.
RESEARCH & SKETCHES:
All images from Poster House.
https://posterhouse.org/exhibition/you-wont-bleed-me/
FONT & COLOR SYSTEM:
FINAL DESIGN:
10pt Univers Light, Oblique + Bold
Scale
Axis
Graphic Elements
Image
