DESIGN BRIEF:
The goal of this project was to learn the basics of branding. I began by creating a logo for a hypothetical company. I created a sunscreen brand specifically made with sunflower oil to be both reef safe and eco-friendly. I then used the logo as a jumping point to create consistent packaging and branding. The complete branding package included bags, business cards, envelops, and package design.
RESEARCH & SKETCHES:
FINAL APPLICATION:
COLOR STUDY:
FONT SYSTEM:
BRANDING ELEMENTS:
Pattern made with deconstructed logo
Bag Design
FINAL APPLICATION:
