DESIGN BRIEF:
For this project, I created a logo and Stationary set for my own personal brand. I wanted to bring my playful, fun, and colorful personality into my logo design. After many iterations, I decided to use a logo that embraced bright colors used an overall playful design. With the primary logo designed, I designed multiple faces as well as tested out multiple color palettes. After establishing the main design system, I designed a Stationary set that included an envelope, letterhead, business card, and folder.
RESEARCH & SKETCHES:
PROCESS:
Digital Iterations:
Color Study:
Final Design System:
Stationary Iterations:
FINAL APPLICATIONS:
